Executive Summary –
Is a locally established tour company specializing in offering domestic and International tourism to primary and secondary education institutes in Tanzania. Owner and fellow Tanzanian, Severine M Filbert saw the lack of tour offerings to locals, as many Tanzanians had never actually experienced the beauty of the landscapes within their nation. Shocked by this and viewing this as a business and educational opportunity, City Experience and Tours was established.
Committed to offering flexible and personal tours, City Experience and Tours offers a variety of tour options for all sizes of groups with room for personalization based on the educational institutes need. Our business has lead to great success and there is little competition focused on domestic tourism. Crucial to City Experience and Tours business model is customer service. By offering low cost, quality tours filled with educational opportunities and friendly services they have been able to distinguish ourselves from that of the competition.
Focused on growth and continued success, City Experience and Tours is constantly working to develop new relationships and contracts with more schools , colleges and universities while also focusing on repeat business and the stability associated with offering several tours within institutions yearly. We hope to continue to grow to secure more funds to purchase more assets, which will be used to help support, our business structure and provide clients with an even better experience.
Tourism in Tanzania is largely focused on providing international guests with a quality safari experience. Highlighting the various landscapes within Tanzania and the country’s native animals, including the big five, the tourist experience is authentic and one of a kind every tour. However, what is lacking from the Tanzanian tourism industry is the domestic market as possible consumers. This is where “City Experience and Tours”, Tanzania contributes an important opportunity within the industry.
Founded in 2014, City Experience and Tours aims to create an educational opportunity for locals to experience their country. Through partnerships and advertisements with primary and secondary schools, colleges and universities, as well as businesses and other groups, tours are sold at affordable prices to ensure that local populations have the opportunity to see what is within their backyard. As City Experience and Tours continues to grow, tour offerings continue to expand beyond safaris and outside of Tanzanian borders to allow locals to also experience other surrounding East African countries such as Kenya , Uganda and Rwanda cementing a partnership between regions.
City Experience and Tours’ vision is to make changes in Tanzania’s tourism industry by providing both domestic and international tourism, ensuring that Tanzanians contribute to the tourism industry in similar ways that international tourists would City Experience and Tours hopes to grow our outreach to primary and secondary schools in Tanzania and other East African countries by continuing to handout brochures and make connections. We realize the need to grow on social media and currently are making use of free social media accounts like Facebook, instagram and YouTube. The videos from programs run by City Experience and Tours. However central to the City Experience and Tours brand is the personal connection so continuing the spread of brochures and superior customer service is necessary as not everyone is willing or has the capacity to look at websites for information and prices. Business will be created from both platforms so it is necessary to make the right kind of connection with the right market.
Presently the tour company works very hard to create an original DVD of the tour for each individual group. Going forward having the ability to hire two or more part-time, consistent videographers is desired. This will ensure that City Experience and Tours are employing locals and to reaching this level will mean that several tours are being run frequently. City Experience and Tours is also working to launch its videos on YouTube, becoming a more active presence on social media but the sales of DVDs are still important to their business model and again afford those who lack the ability to use social media the ability to see the product and service we offer.
Growth of the organization means a better experience for all clients. City Experience and Tours works to ensure costs are low so we can offer tours that are financially affordable for Tanzanians. Within the next three years City Experience and Tours would like to secure one or two of our own buses. While this is an upfront cost that will require savings in the long run it will ensure our tours stay affordable and can handle other price fluctuations in the market. Owning more our own vehicles will also ensure reliability and a most standard customer experience.
While the focus is on growth of domestic tourism, City Experience and Tours also would like to work towards growing the number of international tourists that they provide tours to. Similar tours will be offered to both domestic and international tour groups however international tours are more expensive for those wishing to participate in them because of park entrance fees. This however isn’t often an issue as the market is capable of paying larger fees and competition is still often much higher for similar services provided. There is also the opportunity for international tourists to stay with host families and experience a more authentic Tanzanian day by helping with tasks throughout the day, staying in the home of a Tanzanian family and eating authentic Tanzanian cuisine.
Our Mission Statement –
Through the organization of trips and safaris, City Experience and Tours works to educate local people on domestic tourism and its importance for the benefit of the prosperity of the entire country.
City Experience and Tours is a service-based business offering tours of Tanzanian National Parks and other points of interest as its product. The service is the organization and facilitation of tours to the offered and desired tour point.
Description of Products
City Experience and Tours works to provide quality tours at an affordable price to local Tanzanian institutions. Additionally we do offer tours on a more small-scale level and to prospect international clients. Focused on creating a quality experience for the client, customer satisfaction is of the utmost importance. Business owners are involved in the entire tour process from marketing and advertising, to planning the specific tour and all lodging and travel components to helping educate participants on their surroundings while on tour.
City Experience and Tours has spent the last three years of business development growing. As it continues to gain resources, we continue to gain the capacity to reach more people, run more tours, develop more relationships and earn more money. we have earned our position within the market and tourism industry and with more hard work and relationship building we will only continue to grow. For more information please feel free to contact the company’s Director at +255767927454, official contact +255787284850, Email City Experience and Tours at firstname.lastname@example.org.
CITY EXPERIENCE AND TOURS CO. LTD
P O BOX 668 ARUSHA ,TANZANIA
Phone no : +255767927454 /+255787284850
Facebook: www.facebook.com/city experience and tours
Twitter : @cityexperience
Office Location :Lusono house 2ndfloor , Nairobi road –Arusha, Tanzania
You can reach them using any of the following
P. O. Box 668
+255 (677) 909-250
+255 (767) 927-454
CITY EXPERIENCE AND TOURS COMPANY LTD was listed Thu - 23rd Nov 2017 And it was modified around Fri - 24th Nov 2017 at 12:17:03
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